10 Simple Secrets of the World's Greatest Business Communicators
by Carmine Gallo
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Book Summary Information
Author: Carmine GalloEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-04-01
ISBN: 1402206968
Number of pages: 240
Publisher: Sourcebooks, Inc.
Book Reviews of 10 Simple Secrets of the World's Greatest Business Communicators
Book Review: A Good Read!
Summary: 4 Stars
This simple book can be skimmed easily to find out the 10 straightforward secrets of great presenters, but these standard tips are only part of author Carmine Gallo's message. He is equally concerned with the messengers: expert corporate communicators and founders, from Howard Schultz of Starbucks to Richard Branson of Virgin. Although Gallo's secrets aren't so secret (be prepared, be passionate, look spiffy), his style is punchy, if a bit windy and repetitive, and he has gathered a virtual roomful of people you'll find interesting. While his book does offer basic techniques that beginning communicators can use - and old pros have always used - Gallo's real accomplishment is in sharing the insights of his podium role models. We recommend the company Gallo keeps. If you want to feel like an ace presenter, just imagine Colin Powell and Rudolph Giuliani standing right off stage and whispering suggestions to you about what to do next.
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