9 Lies That Are Holding Your Business Back: And the Truth That Will Set It Free
by Steve Chandler, Sam Beckford
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Book Summary Information
Author: Sam Beckford, Steve ChandlerEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2005-11-30
ISBN: 156414836X
Number of pages: 220
Publisher: Career Press
Book Reviews of 9 Lies That Are Holding Your Business Back: And the Truth That Will Set It Free
Book Review: Readable. Motivational. Thought provoking. Helpful or not, depends
Summary: 4 Stars
I like this book. I mean it. It's motivational and thought provoking. Then why do I just rate it a four star? It's because I think this book can be better, with less stories of losers/clients anonymous, and more management/marketing/critical thinking tools and techniques for the target readers/buyers' consideration, or simply more tools and techniques. Anyway, the book is a good beginning, but far from an end for business owners who seek for help or improvement. Certainly, there's no holy grail for running a business, big or small, but relentless effort for improvement day by day.
p.s. Below please find some of my favorite messages for your reference.
"I'll open this place and see what happens." That's an intention, of sorts, but it is not enough. You have to want to succeed. If you want to badly enough, you'll always find the how to. And once you've got your want to tuned up and ready to operate, outside forces (such as the economy) wont be an issue. pg 20
Throwing more money into the business does not save it. In fact, it makes things worse. Money may postpone the collapse, but it will also deepen the collapse. Think of giving a heroin addict a large dose of heroin as he or she passes through the final stages ofa painful detox. pg 41
The purpose of advertising is not to build awareness or increase your name ID. The purpose of your advertising is to create a sale!.....Advertising is salesmanship in print! pg 55-6
All purchases are emotional, anyway, although your customer may put up a good show of talking price with you......And please dont have this be your slogan: "The best quality, the best service, the best prices!" pg 98
Your greatest asset is your mental energy.....If you put your mental energy into worry and doubt and fighting fires all day, then you will get more and more fires. If....into understanding your customer, then you will get more and more customers. pg 124
"The Customer's Always Right." That's a huge lie...downright dangerous to you.... the boost in morale if you have employees or partners or coworkers, and they witness that you have declined the business of a customer because that customer just does not treat people correctly, and you will not subject your employees to it. pg138
Rather than focusing on yourself and whether you've got what it takes to succeed, you want to focus on what it takes to succeed, you want to focus on the result you want. It's a matter of priorities. You have to put the success of your business ahead of false pride. You have to put the success of your business ahead of whether you might lose face or look weak. pg 143
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