A Whole New Mind: Moving from the Information Age to the Conceptual Age Summary and Reviews

A Whole New Mind: Moving from the Information Age to the Conceptual Age
by Daniel H. Pink

A Whole New Mind: Moving from the Information Age to the Conceptual Age
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Book Summary Information

Author: Daniel H. Pink
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-03-24
ISBN: 1573223085
Number of pages: 260
Publisher: Riverhead Hardcover
Product features:
  • ISBN13: 9781573223089
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Book Reviews of A Whole New Mind: Moving from the Information Age to the Conceptual Age

Book Review: "A Whole New Mind"
Summary: 5 Stars

"A Whole New Mind"
Moving from the informational age to the conceptual age
by Daniel H.Pink Published by Allen and Unwin

This is an important book which describes a new emerging world of work which will require a new kind of thinking to survive. This is a book for those of us who live in the first world. We have moved from the agricultural to the industrial to the knowledge economy and thought that we would be residing here for some time yet. Not so according to Pink. This is a survival guide for thinking in the new age, and it is already here.

In short, more of the same won't do anymore. Firstly, people are satiated with an abundance of choice and are looking more and more for meaning and beauty rather than `things'. Manufacturing is declining because Asia is producing goods at costs that we could not possibly compete with. Basic left brain tasks are being done at a basic cost - white collar as well as blue collar work. "One in ten jobs in the US computer, software and information technology will move overseas in the next two years. One in four jobs will be off - shored by 2010." In addition, automation is replacing many of the existing left brain focused tasks and is faster and more efficient.

The answer? Develop `High concept, high touch'. (Classic red and yellow thinking functions). This is the new conceptual age...Pink is not suggesting that we abandon the left for the right, but that we specialize in the right and add it to the left that we have already developed. Using both sides of the brain is the key to success - not one side.
We are in the process of massive change. This change will create a new `age' for us. Success will come from mastery of the right side thinking skills, not the existing left side. The basis of this massive shift for us comes from the three A's: Abundance, Asia and automation. The answer lies in the development of six key right brain senses:
Design, Story, symphony, empathy, play and meaning. Pink calls this the `right brain rising'. The book develops each of these senses.

Developing interconnectedness and adding whole brain power at work is the message and I think it is one that we would do well to adopt in Australia and New Zealand. Pink suggests that if you are in any doubt about your future, ask the following three questions about what you do:

1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3. Am I offering something that satisfies the nonmaterial transcendent desires of an abundant age?

This is an easy book to read and answers a lot of questions around `whereto for business in the future'. We ignore the messages in this book at our peril.

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