A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink

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Book Reviews of A Whole New Mind: Why Right-Brainers Will Rule the Future

Book Review: Get Creative!
Summary: 5 Stars

Dan Pink writes a lot better than most so-called management gurus. He's also a Democrat, which makes his ideas and scribblings more palatable than most of his contemporaries.

If you're already working in a creative capacity or industry, you'll already know/understand what most of Pink is saying. If you're not, it's time to learn.

Business and industry in the west is undergoing yet another renaissance. Pink's observations may not be groundbreaking in themselves, but he has successfully identified and documented a sea change in the way we add value to goods and services.

During the 80's and 90's it was the turn of the computer geeks and code writers. In the new millennium, it's the right brainers - the creatives, the empathisers and the carers - who will rise to prominence.

Pink provides short portfolios of practical ideas for flexing and stretching the right side of your brain: Interesting and diverting for those already of a creative bent, not so sure for some of the hard-nosed, egomaniacal leaders of industry out there.

As a Mac advertisement once stated, "You have 206 bones in your body; surely one of them is creative." Buy A Whole New Mind and find out.

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