Authenticity: What Consumers Really Want Summary and Reviews

Authenticity: What Consumers Really Want
by James H. Gilmore, B. Joseph Pine II

Authenticity: What Consumers Really Want
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Book Summary Information

Author: B. Joseph Pine II, James H. Gilmore
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-09-24
ISBN: 1591391458
Number of pages: 288
Publisher: Harvard Business School Press
Product features:
  • ISBN13: 9781591391456
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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