Authenticity: What Consumers Really Want
by II Pine, James H. Gilmore, B. Joseph
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Book Summary Information
Author: B. Joseph, II Pine, James H. GilmoreEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-09-24
ISBN: 1591391458
Number of pages: 288
Publisher: Harvard Business School Press
Book Reviews of Authenticity: What Consumers Really Want
Book Review: Marketing in the Experience Economy
Summary: 4 Stars
"When we say a thing or an event is real," wrote Pulitzer-winning novelist Carol Shields, "we honor it. But when a thing is made up - regardless of how true and just it seems - we turn up our noses." In an increasingly manufactured world, though, how can you give customers the genuine article? That's the question James H. Gilmore and B. Joseph Pine II answer in this comprehensive, polished and entertaining analysis of authenticity. Wandering through such diverse fields as existential philosophy, architectural criticism and even relativistic physics, the authors carefully gather the ingredients of authenticity. The diverse brew they concoct, though in places turbid, is eminently drinkable. We recommend this clever and provocative exploration of authenticity that will continue to ferment in your mind and affect your strategy long after its crisp finish.
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