Ben & Jerry's Double Dip : Lead With Your Values and Make Money, Too
by Ben Cohen, Jerry Greenfield
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Book Summary Information
Author: Ben Cohen, Jerry GreenfieldEdition: Hardcover
Format: Bargain Price
Published: 1997-05-14
ISBN: N/A
Number of pages: 304
Publisher: Simon & Schuster
Book Reviews of Ben & Jerry's Double Dip : Lead With Your Values and Make Money, Too
Book Review: Great Guys, Great Company
Summary: 5 Stars
I listened to this book on audiotape. Ben and Jerry discuss how the idea of an Ice Cream Shop came about, how it almost didn't happen, then how it became a growing successful business. They tell the business side as well as the human side of their venture, with actual stories, from both points of view. They stressed the importance of running a company that was fun to work at, that cared about the employees, and gave back to the community. Together they explain what a values lead company is all about, and why employees want to be a part of their team. Then they discuss how they and other values lead companies work together to help charitable causes and why it is so important to them. I was fascinated with their sincere ongoing dedication to charitable causes and their devotion to employee satisfaction. This was a great book, very inspiring from the business point of view and heart warming as well.
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