Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition)
by Stuart L. Hart

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• ISBN13: 9780136134398
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Book Reviews of Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition)

Book Review: Toward Sustainability
Summary: 5 Stars

In this context, Stuart L. Hart divides this excellent study into three main parts.

. Part One - Mapping the Terrain: It describes the global situation and establishes the business case for pursuing strategies that aim to solve social and environmental problems. It also outlines the challenges and opportunities that remain to be addressed, particularly those that involve the development of new, more sustainable technologies and the needs of the four billion people who have been largely bypassed thus far by globalization.

. Part Two - Beyond Greening: It develops the logic and content of these 'beyond greening' strategies in more depth.

. Part Three - Becoming Indigenous: Stuart L. Hart suggests how corporations might begin to move beyond even these strategies for sustainability by learning to become more embedded in the local context. He argues that learning to become indigenous is the next strategic challenge on the road to building a sustainable global enterprise.

Stuart L. Hart writes, "In this book, I have tried to suggest 'what' companies might do to pursue the path of sustainable global enterprise-the strategies, practices, and capabilities that are required. What is less clear is 'how' to pursue this path, particularly within the context of large, incumbent, multinational corporations. Indeed, as Raghuram Rajan and Luigi Zingales point out in their book 'Saving Capitalism from the Capitalists,' it is precisely the large incumbent corporations that most often stand in the way of fundamental change. I close the book, therefore, with some thoughts on what it will take to make sustainability happen in the real world of budgets, quarterly earning reports, discounted cash-flow analysis, and the discipline of the investor community. Leaders in companies will need to avoid the top-down bias, think as a disrupter, reinvent cost structures, transform the meaning of scale, and align the organization. Most important, to enable employees to build the sustainability cathedral, senior managers will have to step up to the challenge with visible and tangible commitments that far surpass what they have been willing to do to date (pp. 220-221)."

Strongly recommended.

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