Chinese Label Art: 1900-1976 (Schiffer Book) Summary and Reviews

Chinese Label Art: 1900-1976 (Schiffer Book)
by Andrew S. Cahan

Chinese Label Art: 1900-1976 (Schiffer Book)
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Book Summary Information

Author: Andrew S. Cahan
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-07
ISBN: 0764323792
Number of pages: 160
Publisher: Schiffer Publishing

Book Reviews of Chinese Label Art: 1900-1976 (Schiffer Book)

Book Review: A Charming Surprise and a Wellspring of Hip Design Ideas
Summary: 5 Stars

Sometimes the best way to understand a culture is to take a deep look at it through a keyhole: the home cooking of French housewives, appreciation for American R&B records in the rural villages of Africa, the flourishing of Yiddish newspapers on the Lower East Side of New York City.

Now Andrew Cahan opens a window to understanding Chinese culture through an unexpected route: the vivid, fantastic, charming, and surprisingly hip label art that appeared on packaging for fireworks, cigarettes, and other consumer products in the early-to-mid 20th Century.

Most of this book, as it should be, is pictures, and what glorious pictures they are! The smiling face of Buddha unexpectedly adorns a pack of firecrackers; an entrancing image of a deer with a pine shoot in its mouth stands before a snowy mountain on a fabric label; one of dozens of happy infant boys raises his hands on a label for "The Baby" cigarettes. Along the way, Cahan offers fascinating insights on the changing social dynamics in China during that tumultuous century, examining gender issues (without getting tedious) and the ways the rise of Communism altered community values (without getting polemical). Along the way, he tells his own story of being a young suburban Jewish kid who was seduced by these brightly colored curiosa on visits to New York's Chinatown. His writing style is warm, elegant, and full of affection for his subject.

For people who collect this stuff, this book is a must-buy. But if I was a young rock star shopping for a killer-hip design for my next CD cover, I'd get a million ideas browsing through this marvelous book.

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