Corporate Creativity: How Innovation & Improvement Actually Happen
by Alan G Robinson, Sam Stern
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Book Summary Information
Author: Alan G Robinson, Sam SternEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1998-01-01
ISBN: 1576750493
Number of pages: 276
Publisher: Berrett-Koehler Publishers
Product features:
- ISBN13: 9781576750490
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Book Reviews of Corporate Creativity: How Innovation & Improvement Actually Happen
Book Review: A Good Reaf!
Summary: 4 Stars
You can improve your company's performance by increasing creativity and fostering employee innovation. Most creative acts are unexpected. Therein lies your company's creative potential. A company is creative when its employees do something new and possibly useful without being directly shown or taught. Creativity can and should happen in every organization, including companies with highly standardized procedures. While creativity is intangible, you can see the results of it in your company's improvements and innovations.The first five chapters provide an overview of creativity, outlining the six essential elements that creativity requires. In the following chapters, the authors detail the six elements, provide several case studies to illustrate their points and show how to achieve each aspect of creativity. This is a useful book for any executive who wants his or her company, and the people in it, to realize their full creative potential. We at getAbstract recommend this book to managers and executives in any industry.
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