Corporate Creativity: How Innovation & Improvement Actually Happen
by Alan G Robinson, Sam Stern
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Book Summary Information
Author: Alan G Robinson, Sam SternEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1998-01-01
ISBN: 1576750493
Number of pages: 276
Publisher: Berrett-Koehler Publishers
Book Reviews of Corporate Creativity: How Innovation & Improvement Actually Happen
Book Review: A clear look at where creative ideas come from!
Summary: 4 Stars
Creativity is critical to a company's long term survival. Without the development of creative thought within the organization, companies will be trapped within the paradigm of their existing business and will not be able to adapt to the needs and changes in the world around them. In Corporate Creativity, Robinson and Stern develop a clear definition of the attributes necessary for successful corporate creativity with strategies to help develop these attributes.I found the real world stories illustrating the necessity for corporate creativity to make the points clear as the authors discussed the need for corporate alignment, self-initiated activity, unofficial activity, serendipity, diverse stimuli, and within-company communication to be informative and enjoyable. Learning some of the history behind the invention of Nutrasweet, Teflon, and barcodes made the creative process come to life. This book is a must read for anyone who believes that their company is not doing everything possible to develop creative thought within the organization.
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