Crossing the Chasm
by Geoffrey A. Moore
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Book Summary Information
Author: Geoffrey A. MooreEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-08
ISBN: 0060517123
Number of pages: 256
Publisher: Collins Business
Book Reviews of Crossing the Chasm
Book Review: Moore is still on the money even in today's Web market
Summary: 5 Stars
Written in the early 90's, Crossing the Chasm's truths are still pure gold for start-ups in today's Web marketplace.
Moore seems to be describing marketing strategies for ISV's. His vertical-first approach fits more for a startup that wants to be the next SAP rather than the next Intel.
A must read for anyone in High-Tech marketing.
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