Crossing the Chasm by Geoffrey A. Moore Summary and Reviews
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Book Reviews of Crossing the Chasm
Book Review: A new description for a proven paradigm
Summary: 5 Stars
Geoffrey Moore puts into words what many entrepreneurs have long known but until now no one has been able to thoroughly describe. That is, there are many differences between early adopters and the mainstream markets. This causes problems because the early adopters are the ones who "sell" your product to the rest of the market, yet at the same time the characterists they look for in a product are much different than what everyone else looks for. Without pleasing the early adopters you are dead in the water, but what pleases the early adopters may make your product unpalatable for mass consumption. Crossing the Chasm for the first time teaches entrepreneurs how to reconcile these differences, in a way that is almost incontrovertible. One of the most useful business books ever published, and well worth a careful reading.Book Review: Amazing insight
Summary: 5 Stars
I am a newbie in this space. The most imp thing I like is the examples provided. Good read to know American business history.Book Review: Awesome book
Summary: 5 Stars
This book is about market segmentation and the challenge of retargeting a business from early adopters to mainstream buyers. I have seen businesses fail because of insufficient market segmentation, including my own business. One company I once worked for had about 30 software products (acquired through mergers) and perhaps $100M/year in revenue, but did not distinguish in its catalogs, presentation, or sales force training, between mainstream products and experimental (buggy) early adopter products. Within a year they had failed. If they understood this book they would still be around.
If I had read this book ten years earlier I would be much wealthier than I am today. The book is packed with examples, strategies, tactics and marketing insights which are not easily sumarized in a brief review. It is a pleasure to read and will withstand several re-readings. I highly recommend it to any businessperson, engineer, entrepreneur or investor.
Book Review: Boring but important
Summary: 4 Stars
This book is very boring, the author is very focused on details and exactly because of that the book is extremely important for every enterprise on the IT industry.Book Review: Bridge the Gap
Summary: 5 Stars
Moving from early market success to mainstream market leadership is indeed a critical step for the hitech industry and this book helps you cross the chasm in confidence. It'd be a good thing to read this book in conjuction with EIGHTSTORM: 8-Step Brainstorming for Innovative Managers.