Crossing the Chasm by Geoffrey A. Moore Summary and Reviews
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Book Reviews of Crossing the Chasm
Book Review: Really Awesome!
Summary: 5 Stars
I've been reading this book and since I bought it in July, every chapter seems a good lesson for every enterpreneur who really wants to go into high-end tecnology market. I also teach enterpreneurship at a college in my city and my pupils are computer science students. Because of this book, I decided to change the metodology which I teach them. Really a good choice !Book Review: Really changed my life about technical sales
Summary: 5 Stars
There are some rare books that create revelations, and in my professional career, this is one of them. Now it is obvious why I often failed to connect with "Pragmatists" and other customers, who didn't seem to get it like the other "Visionaries" and "Technofiles" I had little trouble selling to.I was the one who didn't get it!
In addition, marketing and sales books can be such dull tomes, but Moore's professional experience and accesible manner makes for an interesting read. His "lingo" has been picked up but many professionals, to the point where you need to read Moore just to be up to date. But the good news is, you will be much more effective in technical sales and marketing after reading this book.
Book Review: Still (mostly) relevant after all these years
Summary: 4 Stars
Products, technologies, and companies change, but many of the issues described in this book are still relevant today. It is a worthwhile read for anyone new to marketing technology products. However, even this latest version doesn't adequately cover the emergence of Internet-based products and services, which have different marketing challenges and strategies.Book Review: Surprisingly Real
Summary: 4 Stars
It is amazing how this book describes, through real examples, they key role that the marketing plays in the massive adoption of a technology. Although most of the ideas should be known by most of the technological marketing people, this book must be a reference for newcomers.Book Review: Too Many Obsolete References
Summary: 2 Stars
While I found the first 20 or so pages of this book helpful in a general sense, the author made too many references to obsolete or no long existant software companies. Result: If you weren't in high tech in the 90's you might not get much from the examples.