Crossing the Chasm by Geoffrey A. Moore Summary and Reviews
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Book Reviews of Crossing the Chasm
Book Review: good, easy read -- useful intro to high-tech marketing for the novice as well
Summary: 4 Stars
Goeffrey Moore offers an insightful view of why most high-tech companies either fail, or fail to cross the chasm between early adopters and early majority, thus doomed to remain a niche player. The book could have been shorter but is an easy read. For a more serious study, visit Clayton Christiansen's "The Innovator's Dilemma."Book Review: interesting work, needs to be updated
Summary: 3 Stars
I liked the overall idea of the 'chasm', but some of the model the author used in the book need to be updated with the current actual issues that , if modeled, are quite different from the book.