Customer Astonishment: 10 Secrets to World-Class Customer Care
by Darby Checketts
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Book Summary Information
Author: Darby CheckettsEdition: Paperback
Published: 2006-04-30
ISBN: 1931741689
Number of pages: 166
Publisher: Robert D. Reed Publishers
Book Reviews of Customer Astonishment: 10 Secrets to World-Class Customer Care
Book Review: Stunningly Brain Numbing
Summary: 1 Stars
I "read" this book in hopes of having my thoughts enlightened in the area of customer astonishment, an area that I have been desperately trying to become accomplished in since my younger years as a lemonade salesman, and my unfortunate run-in with the law after I threw pure lemon juice into the eyes of a customer who tried to steal a cup without paying the requisite $.25 fee. His rabid cursing and accusations of me taking advantage of his citrus-sensitive pupil stuck with me for the rest of my life, and I hoped this book would help me achieve the customer service nirvana that I have been so diligently seeking.
However, I have the following critiques about the book:
1) There is no section as to how to talk to women, as they comprise of roughly half my customers, and I often lose their business when I ask them out to dinner and a fun night of Neon Bowling with my parents.
2) The little stories that Darvey (if that is his real name, DAVE) present in this book to exemplify his points are obviously made up and fictional, as I have not seen anybody gush about my customer service the way he did as outlined in his book.
3) I followed all the steps detailed in the book and found that in real-life scenario, I was still called names and that my job as a Dell phone operator was still ultimately not fulfilling at all - I have yet to feel any level of "astonishment" - instead I have felt quizzical, listless, and oftentimes gassy.
In other words, I would not Recommend this book.
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