Do You Matter? How Great Design Will Make People Love Your Company
by Robert Brunner, Stewart Emery, Russ Hall
Book Summary Information
Author: Robert Brunner, Russ Hall, Stewart EmeryEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-08-22
ISBN: 0137142447
Number of pages: 256
Publisher: FT Press
Product features:
- ISBN13: 9780137142446
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
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Book Reviews of Do You Matter? How Great Design Will Make People Love Your Company
Book Review: The latest word on why good design sells
Summary: 5 Stars
To create a company that really matters to other people, design a unique, positive customer experience into every aspect of your product or service. That requires becoming a "design-driven" firm, with leaders who understand that great design is the only thing that saves a product from becoming a commodity. Inspirational design turns your product into something bigger than the sum of its parts. To demonstrate this desirable design experience, authors Robert Brunner and Stewart Emery (writing with Russ Hall) point to iconic products, such as iPods and Harley-Davidson motorcycles. Their passion for corporate devotion to design permeates every page, becoming, alas, weaker with repetition, and then getting refortified in chapter eight, which offers a solid method for achieving successful design. getAbstract recommends this book to managers since most designers already agree that superior, comprehensive design is good for business.
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