Don't Eat This Book
by Morgan Spurlock
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Book Summary Information
Author: Morgan SpurlockEdition: Hardcover
Audio: English (Published)
Format: Bargain Price
Published: 2005-05-19
ISBN: N/A
Number of pages: 320
Publisher: Putnam Adult
Book Reviews of Don't Eat This Book
Book Review: Funny and informative companion to "Super Size Me"
Summary: 4 Stars
We're probably all familiar with Morgan Spurlock and the 30-day, all MacDonald's diet he went on in 2003. The idea was to publicize the health effects of America fast food life style and it was a smash. Spurlock practically destroyed his liver and circulatory system in the process, but he made his point. Don't Eat This Book" makes many of the same points that the movie did -- that the fast food industry sells us a high-fat, high-sugar and high-sodium diet; that it works hard to hook kids via toys, bright colors and animation; that its claims about the nutritive value of its products is fallacious; and that the industry is now exporting this harmful diet around the world.
Spurlock uses humor and an aw-shucks persona to deliver hard messages. Type II diabetes is becoming an epidemic in America, especially among kids. We are being relentlessly targeted by ads to buy food that is bad for us, and in super-enormous portions. And that there are alternatives -- eating local, organic food and gathering for dinner at home -- that make the food experience more satisfying and healthful. What was new in "Don't eat this book" was Spurlock's post-production experiences with the fast food industry. By direct attacks (press briefings and passing out flyers in movie theaters) and more subtle attacks using media outlets beholden to their corporate advertisers, MacDonald's tried to paint Spurlock as the bad guy for a creating a stunt that did not match the way their customers actually consume fast food. In the end, Spurlock wins the battle, but it appears that fast food is still winning the war. What will determine the contest is whether ordinary Americans will be persuaded by Spurlock, or just follow convenience to (if Spurlock is to be believed) the fast food yellow rainbow and an early grave.
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