E-Commerce User Experience
by Jakob Nielsen
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Book Summary Information
Author: Jakob NielsenEdition: Hardcover
Audio: English (Unknown); English (Published)
Published: 2001-07-01
ISBN: 0970607202
Number of pages: 389
Publisher: Nielsen Norman Group
Book Reviews of E-Commerce User Experience
Book Review: Based on Research - Not Opinion
Summary: 5 Stars
I've been an e-commerce professional since the mid-nineties, and I echo what Thomas said in his review. I only THOUGHT I knew what was needed to achieve excellence in e-commerce.
This book is work the price because you're not getting mere opinion, vision and cleverness. You're getting the results from a big pile of research -- expensive research you would probably never fund on your own.
Hard numbers support every bit of advice that this book offers. It takes someone like Jakob Nielsen to back up their suggestions with that level of substance.
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