Framework for Marketing Management (3rd Edition)
by Philip Kotler, Kevin Lane Keller
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Book Summary Information
Author: Kevin Lane Keller, Philip KotlerEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-04-28
ISBN: 0131452584
Number of pages: 384
Publisher: Prentice Hall
Book Reviews of Framework for Marketing Management (3rd Edition)
Book Review: Marketing Text Book
Summary: 3 Stars
This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.
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