Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks
by Bottletree Books LLC
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Book Summary Information
Author: Bottletree Books LLCEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-03-04
ISBN: 1933747013
Number of pages: 216
Publisher: BottleTreeBooks LLC
Book Reviews of Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks
Book Review: Good book - shows why Google advertising is complex
Summary: 4 Stars
I enjoyed this book, although in parts it is a little hard to follow. I don't think this is its fault though as the subject is pretty complex. Interesting that it deals with all the new additions to Google particularly content search and the ability to separate content from adwords. Also liked the stuff on content match in googlemail which I noticed coming up on my account.
Overall a useful text to have read in conjunction with others
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