Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
by Harold Davis
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Book Summary Information
Author: Harold DavisEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-01-26
ISBN: 0596101082
Number of pages: 368
Publisher: O'Reilly Media
Book Reviews of Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
Book Review: A book that pays for itself rather quickly...
Summary: 5 Stars
If you're interested in monetizing the content in your blog or website, it's worth reading this book to see how it's done... Google Advertising Tools by Harold Davis.
Content:
Part 1 - Making Money with Your Website: Build It and They Will Come - Creating Popular Web Sites; Driving Traffic to Your Site; Optimizing Sites for Search Engine Placement; Making Money with Affiliate Programs; CPC Advertising; Profiting from Adult Sites
Part 2 - Getting the Most from AdSense: Understanding Google, AdSense, and AdWords; Working with AdSense; Making Sense of AdSense
Part 3 - Working with AdWords: Using AdWords; Improving Campaign and Ad Group Performance; AdWords Reporting and Conversion Tracking
Part 4 - Using the AdWords APIs: Understanding the AdWords API; Programming the AdWords API; Navigating the AdWords Objects Hierarchy; Keyword Estimation
Glossary; Index
When I first started reading this book, I was a little surprised at the title. In Part 1, the author covers much more than just Google's revenue opportunities. He talks about the different associate programs like Amazon (which I participate in), and I was picking up quite a bit of information on how the whole web advertising model works. But then starting in Part 2 and beyond, he focuses directly on the Google platform, and how you can implement AdSense (which I also participate in) and AdWords on your site to drive traffic and/or generate revenue. Many of the abbreviations common to advertising (like CPC) were a bit foreign to me, but after this material I now have a much better understanding of what's going on. If I were counting on my blog to generate substantial revenue, this information would be invaluable to me. And if I were an advertiser looking at AdWords, I wouldn't venture into the water without this book. Serious, solid information that can offer you a real return on investment on your book-buying dollar...
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