Google Analytics 2.0
by Jerri L. Ledford, Mary E. Tyler
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Book Summary Information
Author: Jerri L. Ledford, Mary E. TylerEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-08-27
ISBN: 047017501X
Number of pages: 337
Publisher: Wiley
Accessories:
- Search Engine Optimization: An Hour a Day
- Web Analytics: An Hour a Day
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
Book Reviews of Google Analytics 2.0
Book Review: A fantastic reference for a fantastic resource for Web analytics
Summary: 5 Stars
I welcomed the arrival of Google Analytics 2.0 after having found the preceding edition to be very useful. The authors walk the reader through the basics of web analytics, going into as much detail as a novice would need to set up your first Google Analytics account, dissecting the platform section by section and not skimming when it comes to dealing with the advanced topic of Goal Setting, arguably one of the toughest (and most important) things you can do with Google Analytics.
The one downside of this book is the same problem any book dealing with software has: it will get outdated, which is the reason why the authors published this new edition. Outside of this, it's an excellent reference for anyone seeking to become familiarized with analytics at large and, specifically, with how the world's best free analytics package (and one of the best ones, including those that you pay for!) -Google Analytics. Take my word for it: I have been a Google Analytics user since I could get my hands on it and a WebTrends user (a very expensive alternative) since 2002.
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