Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
by Daniel C. Esty, Andrew Winston
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Book Summary Information
Author: Andrew Winston, Daniel C. EstyEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-01-09
ISBN: 0470393742
Number of pages: 408
Publisher: Wiley
Product features:
- Green to Gold
- English
- First Edition
- Paperback
- gelatine plate paper
Book Reviews of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Book Review: A must read for every environmentalist
Summary: 5 Stars
This book literally bombards you with examples of green business practices and advices how your own company can become the next successful eco-company with a sustainable competitive advantage. Esty and Winston's years of experience as environmental consultants who advised a lot of the top green wave riding companies shines through almost every line. By giving specific practical advices, while embedding these into the bigger picture of environmentalism and sustainability, they created a must read for everyone who is involved in green business practices.
Coining terms like "eco-advantage", Esty and Winston add their valuable insights to the green scene. Well structured and clearly outlined this book provides a fantastic starting point for everyone who wants to go green or stay sustainable. The amount of practical examples covers pretty much every business area and provides plenty of techniques to start with to make the move from green to gold.
- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies
More Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage reviews:
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