Guinness: The 250 Year Quest for the Perfect Pint
by Bill Yenne
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Book Summary Information
Author: Bill YenneEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-10-05
ISBN: 0470120525
Number of pages: 288
Publisher: Wiley
Book Reviews of Guinness: The 250 Year Quest for the Perfect Pint
Book Review: A Toast for Yenne! A hangover for the proofreader!
Summary: 3 Stars
I think it is a challenge to write a compelling book of history but by selecting a subject like beer, and an internationally respected brand (Guinness), Mr. Yenne virtually assured his publisher a popular best seller.
Guinness is approaching its 250th anniversary; few companies in any market can boast of such longevity, successfully project itself in today's global marketplace and most remarkably, preserve so much of its heritage and positive image.
Several customers have already provided their comments about this book and I share most of their opinions. The Guinness family, the continuous growth and transformation of the company, the social and political impact of both on Dublin, Ireland, Britain and the brewing industry are all discussed in a flowing, seamless and easy-to-digest narrative. I did find the extensive recounting year by year of barrels, hogsheads, gallons, pints, half-pints, etc. a bit pedantic. However, this was only a minor distraction. The reason that I did not rate this work between four and five stars (which I think the story warranted) is because of the egregious manner in which the publisher, John Wiley & Sons, proofed the content of this book before printing. I found more than two-dozen errors ranging from the wrong verb form ("to incorporated" instead of "to incorporate"; pg. 52), multiple prepositions (" .... applied to brewing science by only in a handful of laboratories ....."; pg. 60) to what seems to be a purely ignorant use of the English language ("Back in Ireland, John married Jane d'Esterre, the widow of a Protestant activist who had been killed in a gentleman's dual with nationalist David O'Connell" pg 31). And, I have to admit, I scanned significant portions of this book so likely missed other errors. Perhaps the proofreader was working with a PowerMac Dual when he checked this work?
The final irony is to be found upon turning the opening page of the book and discovering that Wiley appears to proudly display a logo indicating that this book has been published during their bicentennial year. Yep, 1807 to 2007. The theme of this book is the consistent quality of Guinness' product year-on-year, around the world. Wouldn't one expect a publishing house to see grammar quality as Job 1?
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