Henry and Edsel: The Creation of the Ford Empire
by Richard Bak
Book Summary Information
Author: Richard BakEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2003-07-03
ISBN: 0471234877
Number of pages: 320
Publisher: Wiley
Book Reviews of Henry and Edsel: The Creation of the Ford Empire
Book Review: A Good Read!
Summary: 4 Stars
Richard Bak is a long-time resident of Detroit and Dearborn, Michigan, and doubtless absorbed much of the Ford legacy simply by growing up in a place that Ford formed. This book is not exactly a corporate history, not exactly a biography and not exactly a tell-all celebrity book, but it has elements of each. The most interesting pieces include the extended reminiscences by people who lived and worked closely with the Fords, and especially with Edsel's family. He has long lingered in the shadow of his famous father and it is somewhat surprising to discover that he had some fine qualities. These reminiscences have poignant moments that establish the veracity of any number of proverbs on money, happiness and the foibles of the great. The book is reasonably well written and fairly concise. It recapitulates the essentials of the Ford story, though it glances over the evolution of management and organization at the company. We assure you that you'll get the full Ford saga here, though you may have to extrapolate the business lessons it teaches for yourself.
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