How to Sell Anything to Anybody
by Joe Girard, Stanley H. Brown, Robert Casemore
Our Price: $27.90
Availability: Usually ships in 1-2 business days
Buy Used: from $0.01 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Joe Girard, Robert Casemore, Stanley H. BrownEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1986-10-31
ISBN: 0446385328
Number of pages: 192
Publisher: Grand Central Publishing
Book Reviews of How to Sell Anything to Anybody
Book Review: "Timeless sales resource"
Summary: 5 Stars
Yes, this book is nearly 30 years old, but timeless material is in great abundance. It's still relevant today. Joe's straight-talk style is so easy to read, you'll probably fly through this book in one sitting. Joe presents real-world actions that made him a world-record salesman.
The first half of the book focuses on your attitude and prospecting. Your attitude...most importantly about yourself...is the foundation for being a great salesperson. Joe addresses this topic first and then discusses prospecting strategies. The second half of the book focuses on how to interact with your prospects in the actual sales environment.
As such, this book is as much inspiration as it is instructions...and that's a good thing. If you don't get yourself in the right frame of mind, none of the other stuff is going to matter. Joe's own story...if you don't know about it, do a quick Google search...is motivating in its own right. As Joe mentions often in this book, he wasn't born a great salesperson. He's a self-made man, and he's still learning just like the rest of us.
Joe tells you "the most important point" (p. 57) is remembering and acting upon the principles of the Law of 250 (Chapter 5). Prospects and customers are a salesperson's lifeblood, and each good salesperson must accordingly treat all prospects and customers with appropriate reverence.
Not surprisingly, Joe stresses persistence ("...throw enough spaghetti on the wall, some of it's got to stick" - p. 69) and extraordinary efforts to cultivate repeat business (pp. 97-100). In Chapter 18, "Winning After the Close," Joe makes you take notice that there's still plenty of work you must do after you make the sale. Follow up with the customer and keep in touch. Also, be sure that you employ the "spending that more than pays its way" (p. 222) to make lasting impressions on past customers that will have them-and their 250 friends-coming back to you again and again.
Because this book is so accessible and the concept of "sales" permeates so much in life, I strongly recommend this entertaining and educational book to just about anyone.
Sales & Selling Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Sales & Selling Books
The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultantby Regis McKenna
Perseus Books; Published: 1985-04; Hardcover; Book
Best price: $29.99
The Management of Sales Trainingby National Society of Sales Training Executives
Natl Society of Sales Training; Published: 1977-03; Paperback; Book
Best price: $1.50
Price in other shops:
Sales and Distribution Managementby Tapan K. Panda, Sunil Sahadev
Oxford University Press, USA; Published: 2005-12-29; Paperback; Book
Best price: $15.05
Price in other shops:
The Prentice-Hall Miracle Sales Guideby Prentice Hall
Simon & Schuster (Paper); Published: 1987-03; Paperback; Book
Price in other shops:
Turn your customers into your sales force: The art of winning repeat and referral customersby Ross Richard Reck
Prentice Hall; Published: 1991; Paperback; Book
Best price: $2.99
Selling Today: Building Quality Partnerships (8th Edition)by Gerald Manning, Barry Reece
Pearson Education; Published: 2000-07-20; Hardcover; Book
Best price: $4.99
Price in other shops:
Framework for Marketing Management, Aby Philip Kotler
Prentice Hall Business Publishing; Published: 2000-07-19; Paperback; Book
Best price: $5.82
Price in other shops:
How to Make Big Money Sellingby Joe Gandolfo
Harpercollins; Published: 1984-08; Hardcover; Book
Price in other shops:
SPIN Sellingby Neil Rackham
McGraw-Hill; Published: 1988-05-01; Hardcover; Book
Best price: $7.89
Price in other shops:
Endless Referrals: Network Your Everyday Contacts into Salesby Bob Burg
Mcgraw-Hill; Published: 1993-10; Paperback; Book
Best price: $1.49
Price in other shops:
Similar books summaries and other product reviews
Yes!: 50 Scientifically Proven Ways to Be Persuasiveby Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Free Press; Published: 2008-06-10; Hardcover; Book
Best price: $12.16
Price in other shops:
Mastering Your Way to the Topby Joe Girard
BookSurge Publishing; Published: 2009-12-18; Paperback; Book
Best price: $12.37
Price in other shops:
Yes!: 50 Scientifically Proven Ways to Be Persuasiveby Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Free Press; Published: 2009-12-29; Paperback; Book
Best price: $6.52
Price in other shops:
Confessions of a Public Speaker (English and English Edition)by Scott Berkun
O'Reilly Media; Published: 2011-01-05; Paperback; Book
Best price: $9.35
Price in other shops:
Strengths Based Selling: Based on Decades of Gallup's Research into High-Performing Salespeopleby Tony Rutigliano, Brian Brim
Gallup Press; Published: 2011-03-01; Hardcover; Book
Best price: $11.50
Price in other shops:
How to Sell Yourselfby Joe Girard, Robert Casemore
Grand Central Publishing; Published: 1988-08-22; Paperback; Book
Best price: $3.49
Price in other shops:
How I Raised Myself from Failure to Success in Sellingby Frank Bettger
Touchstone; Published: 1992-04-09; Paperback; Book
Best price: $6.65
Price in other shops:
How to Master the Art of Sellingby Tom Hopkins
Business Plus; Published: 2005-05-20; Paperback; Book
Best price: $8.90
Price in other shops:
Zig Ziglar's Secrets of Closing the Saleby Zig Ziglar
Berkley Trade; Published: 1985-09-01; Paperback; Book
Best price: $7.61
Price in other shops:
How to Close Every Saleby Joe Girard, Robert L. Shook, Robert Casemore
Business Plus; Published: 2002-06-15; Paperback; Book
Best price: $3.74
Price in other shops: