Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
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Book Summary Information
Author: Robert B. CialdiniEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-12-26
ISBN: 006124189X
Number of pages: 336
Publisher: HarperBusiness
Book Reviews of Influence: The Psychology of Persuasion (Collins Business Essentials)
Book Review: A Classic On Persuasion
Summary: 5 Stars
Robert Cialdini's book offers a set of seven persuasion principles. They include:
Consistency: Be consistent and people will trust you more.
Reciprocity: Give people something, and they will want to return the favor.
Authority: People tend to trust authority figures.
Social Proof: We tend to trust the wisdom of crowds.
Liking: It pays to be likable.
Scarcity: People want what they can't have.
The book is well written and filled with stories and research to drive his points home. Cialdini's follow-up book, Yes, expands upon this themes. Another favorite on this topic is Made To Stick, which provides a useful framework for communicating persuasively.
Made to Stick: Why Some Ideas Survive and Others Die
More Influence: The Psychology of Persuasion (Collins Business Essentials) reviews:
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