Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
by Jane Cunningham, Philippa Roberts
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Book Summary Information
Author: Jane Cunningham, Philippa RobertsEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-04-01
ISBN: 1904879969
Number of pages: 256
Publisher: Cyan Communications
Book Reviews of Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
Book Review: The Feminine Codes - a practical approach to marketing to women
Summary: 5 Stars
The best book I have read on marketing to women. A fascinating and useful guide to help a mere man understand the intricacies of how the female mind works. Being masculine and analytical by nature, the four Feminine Codes detailed in the book, give me an excellent structure to use as the basis to 'feminise' my marketing plan and help increase the proportion of sales to women for my company The Open Road - www.theopenroad.co.uk
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