Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash
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Book Summary Information
Author: Tim AshEdition: Paperback
Published: 2008-01-29
ISBN: 0470174625
Number of pages: 384
Publisher: Sybex
Accessories:
- Search Engine Optimization: An Hour a Day
- Search Engine Optimization: An Hour a Day
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Web Analytics: An Hour a Day
Book Reviews of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Book Review: Not enough unique content...
Summary: 3 Stars
I write a lot of landing pages for my clients, so I was excited to see this book. However, much of it is standard marketing advice you could find in many sources. The author loosely defines "landing page" as the page where the visitor enters your site (as opposed to a page that's specifically designed to transition from a promotional offer to the main site) so it really is a book about web marketing in general.
A lot of space is devoted to short summaries of related subjects (the Meyer-Briggs personality types, various statistical analysis techniques etc) which the reader is either going to be familiar with or, if not, would do well to learn about in more complete discussions elsewhere. An important subject to me (actually, the reason I bought the book) is personalization on landing pages but that gets just ? a page. There are good case histories but the book needs far, far more of them.
If you're just starting out in web marketing this book might be a good primer (hence the 3 stars). Otherwise you'd be better off to read the MarketingSherpa case studies along with Jakob Nielsen's writings on web usability.
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