Lessons from the Apprentice: Secrets to Success from the Boardroom to the Business World (Official Book) Summary and Reviews

Lessons from the Apprentice: Secrets to Success from the Boardroom to the Business World (Official Book)
by Michael Robin

Lessons from the Apprentice: Secrets to Success from the Boardroom to the Business World (Official Book)
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Book Summary Information

Author: Michael Robin
Contributor: Authorized by The Apprentice
Contributor: Donald Trump
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-09-20
ISBN: 1932994262
Number of pages: 176
Publisher: Time Inc Home Entertainment

Book Reviews of Lessons from the Apprentice: Secrets to Success from the Boardroom to the Business World (Official Book)

Book Review: A look at the first three "seasons"
Summary: 4 Stars

It's difficult to believe that the first Apprentice "interview" was aired on January 8, 2004. Donald Trump's signature table smack, pointing finger, and "You're fired!" pronouncement seem to have been in our cultural memory far longer. And you don't have to be a fan or avid watcher of the program to be familiar with it.

"Lessons" follows the format of the typical television show commemorative paperback. It's got full-color photos and two episode lists that detail the tasks, project managers, team members, rewards, fatal errors, boardroom callbacks, and firees of the first three "seasons." But of course, it offers much more than a mere superficial episode recap. The bulk of the book is organized by chapters that focus on the various aspects of business that were represented by the tasks: product development, sales techniques, leadership, time management, boardroom survival, etc. Each chapter uses Apprentice examples, both good and bad, to make a point. The pages are liberally decorated with words of advice from Donald, Carolyn Kepcher, and George Ross, as well as Marilyn DeVries, Linda Sawyer, RuthAnn Fry, Gene Simmons, George Steinbrenner, and Alan "Ace" Greenberg. The result is glitzy and not quite as in-depth as the analysis that was posted weekly on the NBC Apprentice web site during the third "season" (analysis that is shamefully missing from the current fourth "season" web page). These examples and recommendations provide interesting food for thought and a trip down memory lane for those of us who have <gasp!> watched every installment.

Copies of this book are destined to show up at yard sales and used book sales in a few years, but "Lessons" provides moderate enjoyment in the meantime. True Trump devotees will want to hang on to and savor their copies a little longer.

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