Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
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Book Summary Information
Author: Jeffrey GitomerEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2004-09-25
ISBN: 1885167601
Number of pages: 220
Publisher: Bard Press
Book Reviews of Little Red Book of Selling: 12.5 Principles of Sales Greatness
Book Review: Review from a Sales Training expert for Little Red Book of Selling
Summary: 5 Stars
How many sales books have you read in the last year? How many sales books have you read during your career? If you're like most salespeople the answer is more than likely, "Not enough!"
In the Little Red Book of Selling Gitomer seeks to educate and inspire salespeople in a way that gets them thinking for themselves without switching off. This, in my opinion, he achieves, thus making this the best and most powerful of his books to date.
If you are looking for a theoretical tome or a straight "this is how to do it" approach then the Little Red Book may not be for you. This is not "war and peace" nor does it contain anything other shattering! If on the other hand you are looking for a down-and-dirty, in the trenches book that can make a difference to your sales with easy to implement tips and strategies then this is it.
The book is in bitesize chunks and can be dipped into or read from cover to cover. In it Gitomer covers the whole sales process and a lot of sales attitude from how to kick your own ass to using creativity in the sales process. The beauty of this format is that you can take what you want and leave the rest.
The book is beautifully put together, is small so it can go in a briefcase and has a lovely tactile, red cover which makes it nice to hold and to read. Despite it's simplicity, he explains techniques such as the Power Questions clearly and effectively in a manner which can be adapted to your particular sale. He even gives a few examples.
As a sales author and speaker, I picked this book up in New York because of it's looks not expecting much from the content. Although the content is basic to mid-level it is well written and accessible and I have recommended this book to many of my clients.
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