MAD - Cover to Cover: 48 Years, 6 Months, & 3 Days of MAD Magazine Covers
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Book Summary Information
Editor: Frank JacobsEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2000-09-01
ISBN: 0823016846
Number of pages: 224
Publisher: Watson-Guptill
Book Reviews of MAD - Cover to Cover: 48 Years, 6 Months, & 3 Days of MAD Magazine Covers
Book Review: How the 'usual gang of idiots' spent the first forty-eight years
Summary: 5 Stars
The first copy of Mad I saw was issue 29 in September 1956 (still got it, too) and I was hooked. How could a magazine be so funny and be so spot-on with its satire? Easy, just employ the 'usual gang of idiots' that's how. I sort of grew out of it when I discovered the National Lampoon, how could a magazine be so funny etc, etc. But I have always had a soft spot for Mad and this book of covers is a super addition to my back issues and other Mad books.
All 399 (up to November 2000) covers are in this well designed and printed book Mostly one or two covers to a page sometimes with Frank Jacobs' commentary and with a lot of the latter covers you get to see the preliminary cover roughs. As the years go by you can see how the covers changed from simple visual gags into ones that are much more graphic and busy because they have to work harder on the newsstand. The ideas are still very funny after all these years though. My favorite is issue 35 (October 1957) a wraparound that celebrated the fifth anniversary with a great painting from Norman Mingo showing a few dozen very famous American merchandising characters seated round a dining table, Alfred's at one end grinning. I would love this as a poster.
I think it is worth mentioning for Mad fans the seven CD-ROM `Totally Mad' set, every page from the issue one to December 1998, the interface is very user friendly and the discs have a lot of additional aural and visual surprises.
BTW: Robert Silver's photmosaic book cover, made up from the magazines covers, is stunning.
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