Make It Bigger
by Paula Scher
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Book Summary Information
Author: Paula ScherEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2002-08
ISBN: 1568983328
Number of pages: 256
Publisher: Princeton Architectural Press
Book Reviews of Make It Bigger
Book Review: A Must for Those Who Need to Understand Working with Clients
Summary: 5 Stars
Too often designers see their own result(s) and design solutions without the knowledge of the 'client process' . . . a truly remarkable reality in this business. ALL design students should be made aware of this aspect of the profession, possibly even before seriously considering if one wants to be a designer. There is so much more to it than having an 'AHA' on one's own. Ms. Scher has presented this in a manner both pictorially and honestly with examples and explanations . . . and, of course, with much experience in the real world of design (which must also include some humor). I have been a designer for thirty years and would recommend this as part of required reading from the start for future "wannabes" and for all of us who need that reassurance that this is indeed how it works.
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