Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
by Kirk Kazanjian, Amy Joyner
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Book Summary Information
Author: Amy Joyner, Kirk KazanjianEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2003-10-17
ISBN: 0471432091
Number of pages: 240
Publisher: Wiley
Book Reviews of Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Book Review: A Fun Read
Summary: 5 Stars
This has got to be my favorite business book of the year. How can you not enjoy a book about Krispy Kreme? It's very well written and kept me entertained the whole way through. (Unfortunately, I kept craving doughnuts the whole time!) I really enjoyed learning how this company was built from a small doughnut shop in North Carolina to a global giant that now sells more doughnuts each year than Dunkin Donuts, which has almost 10 times as many locations. It's a great case study in how to build a successful business with very little advertising.
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