Managing The Professional Service Firm
by David H. Maister
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Book Summary Information
Author: David H. MaisterEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1997-06-09
ISBN: 0684834316
Number of pages: 384
Publisher: Free Press
Accessories:
- True Professionalism
- Practice What You Preach : What Managers Must Do to Create a High Achievement Culture
Book Reviews of Managing The Professional Service Firm
Book Review: A must read for marketing managers of prof. service firms
Summary: 5 Stars
It is all in this book. If you are responsible for marketing professional services, this book brings 100 years of experience. It will make you a super star. It has the data, the method, the plan. It's up to you to implement it, but it's one that is easy to do...and it works.
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