Marketing Game!: With Student CD-ROM
by Charlotte H. Mason
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Book Summary Information
Author: Charlotte H. MasonEdition: Paperback
Audio: English (Published)
Published: 2002-01
ISBN: 0256139881
Number of pages: 100
Publisher: Irwin/McGraw-Hill
Book Reviews of Marketing Game!: With Student CD-ROM
Book Review: Best Marketing book
Summary: 5 Stars
I had this book as suppliment and class simulation along with Kotler's book at my university. Kotler was very good theory and this was real fun to have real life experience of a Marketing manager. But only helpful if used for Simulation Game played in entire class. Not recommended for individual reading for self-learning interest. For that buy Kotler's Marketing Management and read this as suppliment to that.
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