Marks of Excellence: The History and Taxonomy of Trademarks
by Per Mollerup
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Book Summary Information
Author: Per MollerupEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1999-03-18
ISBN: 0714838381
Number of pages: 240
Publisher: Phaidon Press
Book Reviews of Marks of Excellence: The History and Taxonomy of Trademarks
Book Review: A great reference for history of logos.
Summary: 5 Stars
This book is a great resource for the methods behind some of the most sucessful logos created. Even if you are not a "logo designer" this book is a good reference. The author gets extremely deep into the psychology and methods of successful logos. Although sometimes laborious - it provides great background.
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