McDonald's: Behind The Arches
by John F. Love
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Book Summary Information
Author: John F. LoveEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1995-07-01
ISBN: 0553347594
Number of pages: 496
Publisher: Bantam
Book Reviews of McDonald's: Behind The Arches
Book Review: A Must Read
Summary: 5 Stars
This is an excellant case study of one of the most successful businesses in the world. Very interesting and a must read for any serious businessman.
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