My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by Claude Hopkins
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Book Summary Information
Author: Claude HopkinsEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1966-01-11
ISBN: 0844231010
Number of pages: 318
Publisher: McGraw-Hill
Book Reviews of My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Book Review: I have just started as a junior copywriter...
Summary: 5 Stars
I started as a Junior copywriter this week and made this the first book I bought. I heard about it via the senior copywriter. It is somewhat unbelievable that this book (the second part) was written in the 1920s. The advice is so wise and immutable that it immediately instills confidence. It is neither airy-fairy nor theoretical: it's highly practical, and takes away that nervous feeling of being new and knowing nothing. IF YOU ARE NEW IN ADVERTSING BUY THIS BOOK.
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