Net Words: Creating High-Impact Online Copy
by Nick Usborne
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Book Summary Information
Author: Nick UsborneEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-01-26
ISBN: 0071380396
Number of pages: 224
Publisher: McGraw-Hill
Book Reviews of Net Words: Creating High-Impact Online Copy
Book Review: "Revealed! Secrets of writing On-line copy that sells..."
Summary: 4 Stars
Ever wanted to learn the differences between Direct marketing and e-marketing? Well, this book covers it all!An invaluable guide to achieving subtlety and a sense of amity in e-mails, web sites and e-newsletters. And what a relief to find it written in a manner that makes for easy reading! If you are interested in the subject, the book avoids flooding that interest out of you in a slurry of data...
I did feel a little more detail could have been provided in a couple of the chapters, before remembering that this is a book about how you WRITE on-line, rather than how you GET words on-line. If you're tasked with writing copy, on-line, now... this is an ideal introduction to both the art and science
Actually, it may well deserve that fifth star.
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