Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
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Book Summary Information
Author: Cass R. Sunstein, Richard H. ThalerEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-04-08
ISBN: 0300122233
Number of pages: 293
Publisher: Yale University Press
Book Reviews of Nudge: Improving Decisions About Health, Wealth, and Happiness
Book Review: engaging and thought-provoking
Summary: 5 Stars
Everyone seems to be talking about this book, and the Tories like it a lot (which may not necessarily be a good sign). The book shows how people often behave in irrational ways and offers some gentle 'nudging' techniques for making them behave more responsibly and sensibly. There are some very entertaining illustrations and examples - I love the story about the urinals at the airport (but I won't go into any more detail here or else I'll spoil it for you.) Sometimes, however, the strategies seem to be a little less subtle than the authors suggest - for example, the idea that there should be a waiting period before people get married. Surely that's a little too much interference? Nevertheless, the book is an excellent and stimulating - and optimistic - read. I recommend it along with a very thought-provoking and entertaining book I've just read - Making Time, which is about understanding and controlling time in our livesMaking Time: Why Time Seems to Pass at Different Speeds and How to Control It.
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