Paul Rand Summary and Reviews

Paul Rand
by Steven Heller

Paul Rand
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Book Summary Information

Author: Steven Heller
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2000-08-29
ISBN: 0714839949
Number of pages: 255
Publisher: Phaidon Press

Book Reviews of Paul Rand

Book Review: A good work about a great designer
Summary: 4 Stars

Paul Rand was a giant among designers, and one of the key reasons that graphic design exists as a profession in the United States. Heller, obviously a great Rand fan and friend(not to mention a prolific author), has given his subject his due, tracing Rand's evolution as an artist and the arc of his career. From a 1942 Autocar annual report whose design is astonishingly current to some work for Dubonnet that perhaps hasn't stood the test of time as well, Heller's choices of accompanying materials is excellent, illustrating as well as telling Rand's core philosophies: Effective graphic design is straightforward, purposed, and well-reasoned. This is a straightforward, well-assembled book that falls short in two very minor ways: While much is made of Rand's European influences, none of this work appears in the book, and select examples rather than just mention of Rand's contemporaries would have done a better job of placing his work in a more historical context.

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