Positioning: The Battle for Your Mind, 20th Anniversary Edition
by Al Ries, Jack Trout
Book Summary Information
Author: Al Ries, Jack TroutEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2000-12-28
ISBN: 0071359168
Number of pages: 246
Publisher: McGraw-Hill
Product features:
- ISBN13: 9780071359160
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Book Reviews of Positioning: The Battle for Your Mind, 20th Anniversary Edition
Book Review: A Marketing Classic - A must read
Summary: 5 Stars
Positioning is a concept that has been coined by Ries and Trout in the late 1970s. Today (2000), Positioning has become one of the most commonly used marketing terms. Like all other books by Trout and Ries, "Positioning" is straight-forward, common-sensical and easy to read. The book is full of real market example of positioning attempts that succeeded and failed.This book belongs on the bookshelves of marketers just as much as the laws of trigonometry belong on the shelves of mathematicians
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