Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
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Book Summary Information
Author: Dan ArielyEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Format: Roughcut
Published: 2008-02-19
ISBN: 006135323X
Number of pages: 304
Publisher: HarperCollins
Book Reviews of Predictably Irrational: The Hidden Forces That Shape Our Decisions
Book Review: Everyone's irrational.
Summary: 5 Stars
Very good review of growing research into decision making,which it seems is generally irrational. We buy or do things for reasons we are not really aware of and so can be manipulated quite easily. So watch out.
More Predictably Irrational: The Hidden Forces That Shape Our Decisions reviews:
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