Propaganda by Edward Bernays Summary and Reviews
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Book Reviews of Propaganda
Book Review: Modern PR
Summary: 3 Stars
Edward Bernays is most infamous as the founder of modern public relations as we know it today, and particularly for his advertising campaign to make cigarettes popular for women. Bernays taps into his uncle's understanding of the human unconscious and then exploits it, by turning us all into products. A disturbing an continually prescient text on the art of commercial manipulation.Book Review: PROPAGANDA
Summary: 4 Stars
THE SCIENCE OF CONTROL FREAKISM, HOLD ONTO YOUR MONEY,YOUR MIND,YOUR FAITH. THE SCIENCE OF TEACHING YOU NOTHING WHILE STEALING YOUR CHILDRENS SOULS. I WEEP FOR THE FUTURE.Book Review: Propaganda
Summary: 5 Stars
Americans think they live in a democracy, but they actually live in a Corporate War State controlled by the media, corporations and the wealthy, which use indoctrination in schools, family, and work to shape selective minds. Massive subsides to bureaucracies keep tabs on information and people, made easy through technological developments and information storing in computers. Secret and clandestine foreign "centers of intelligence" (CIA, NSA) wage war with world economies and non-compliant leaders.
By giving the masses daily measured quantities of Propaganda, they are able to manipulate them and even use them towards their advantage (see The McCarthy Era - intense anti-communist suspicion). They use uninformative "news" casts (filled with sensational material), tabloid journalism, pornography, reality TV, fast food, identification with team sports, etc to shape impressionable and non-critical minds.
It's a pretty easy conquest, as most Americans aren't very able to distinguish that their brains are turning to mush, those who do think are quickly eradicated by the indoctrination system within or made into a non-threat.
Good book. Too bad no one will read it, except in Europe.
This is a common sense book that details the techniques used by the American political system to control the masses. America has never really been a very intelligent place, so it was always easy for corrupt leaders to swindle their way in.
Book Review: Propaganda Rules the World!
Summary: 5 Stars
Edward Bernay and Ivy Lee were the progenitors of today's public relations and marketing machine. They didn't create the "Spin" machine, merely steered it in the direction it was naturally going. "Propaganda" is a "must read" for anyone desiring to create an effective PR/Marketing campaign. It's more a philosophy behind the strategy.
Ideas rule the world and "Propaganda" is the method by which it's done.
Edward Brown
Core Edge Image & Charisma Institute, Inc.
Book Review: Propaganda and the manufacture of consent!
Summary: 4 Stars
Bernays, the Guru of prapaganda who pioneered the technique of shaping and manipulating public opinion which he named "engineered consent," has written an iteresting book on this topic that might be worth reviewing. His book has superficially tackled the propaganda techniques, and gave the reader a taste of the mass manipulation machine.
However, I found the cover page to be the most profound and enlightening. It contains Bernays' views which reflect the reality and the condition of the masses or the bewildered herd (as called by Walter Lippmann, another propagandist), as well as the genuine elitist view on the stupidity of the people. Here are some examples from the cover page: "Only through the active energy of the intelligent few can the public at large become aware and act upon new ideas." "A presidential candidate may be drafted in response to overwhelming popular demand, but it is well known that his name may be decided upon by half a dozen men sitting around a table in a hotel room." "Democracy is administered by the intelligent minority who know how to regiment and guide the masses."
This book might be an eye opening reading for the oblivious person.