Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
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Book Summary Information
Author: Seth GodinEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2003-05
ISBN: 159184021X
Number of pages: 160
Publisher: Portfolio Hardcover
Book Reviews of Purple Cow: Transform Your Business by Being Remarkable
Book Review: This book could well be a Purple Cow itself!
Summary: 5 Stars
Another fantastic offering from Seth Godin. He is the master of marketing, explaining things in easy to understand language, using well known examples.With practical advice and tips, you could do much worse than read this. Hugely enthusiastic on the subject - it's infectious. I couldn't stop reading it, even missed my train stop!
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