Selling Air
by Dan Herchenroether
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Book Summary Information
Author: Dan HerchenroetherEdition: Paperback
Published: 2003-11
ISBN: 0975422405
Number of pages: 344
Publisher: SellingAir, LLC
Book Reviews of Selling Air
Book Review: Entertaining And Educational
Summary: 5 Stars
Even though this is fictional, there is a strong ambience that the true-life story on which this is probably loosely based is even stranger than that depicted in the novel. It uses the turn of the century's tech bubble as backdrop and context, but I imagine that the general outlines are repeated in most, perhaps all, rapidly expanding markets, even before the Dutch and their Tulip bulb craze. The title says it's about sales, but there's really a lot more in here. Fast-paced, with sudden and unexpected turns, mysteries to be solved, colossal egos, a study in ethics, good guys, some really bad guys, and the smattering of hard bodies and sex that publishers seem to believe are needed to sell books. Expanding markets tend to hide a lot of sins, and the various characters' motivations, and how those evolve, are probably the basis for more than one sociological doctoral thesis. It is entertainment, no doubt taken from a slice of life, well crafted and very readable.
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