Selling the Dream
by Guy Kawasaki
Book Summary Information
Author: Guy KawasakiEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1992-08-03
ISBN: 0887306004
Number of pages: 352
Publisher: Harper Paperbacks
Product features:
- ISBN13: 9780887306006
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Book Reviews of Selling the Dream
Book Review: This is an incredibly insightful marketing handbook!!
Summary: 5 Stars
Mark Twain once said that the
difference between the right word and
almost the right word is the difference
between "lightning and lightning bug".
The same could be said about what
many MBAs think marketing is
compared with the "evangelist's" view
of marketing. The latter gets an incredible
charge from sharing some product or service, from
promoting a cause passionately; the
former is marking time by comparison.
Guy Kawasaki's book is concise, lucid,
amusing, and instructive. This book is
lightheartedly profound and amusedly
serious. It has much to teach not only
intelligent business people, but
everyone who has ever had a passion
to share a dream with others.
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