Selling the Dream by Guy Kawasaki Summary and Reviews
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Book Reviews of Selling the Dream
Book Review: Entertaining look at Evangelism
Summary: 4 Stars
Guy Kawasaki is an engaging author, with witticism, interesting stories, quotes and insights. The book itself is his treatise on evangelism - personal, business and social. The business elements of the book aren't very deep or profound, and generally are common sense - though gathered and delivered in a very entertaining way.
The topic of evangelism - or emotional, heartfelt "greater meaning" approach to business and life epitomizes the fanatic loyalty of Apple users (Kawasaki's favortite basis and his background), the driving force behind organizations like Greenpeace, and many social and religious institutions. It is the passion intertwined with the market - and Kawasaki tries to explain how and why this phenomenon exists and how to harness it.
As noted above, the author conveys his message in a very entertaining way, with clever "exercises" that get the reader to experience evangelism in action, but after reading the book, it was more entertaining than insightful. Bottom line, an enjoyable read on the what, how and why of evangelism, but not a real profound one.
Book Review: Entertaining look at Evangelism
Summary: 4 Stars
Guy Kawasaki is an engaging author, with witticism, interesting stories, quotes and insights. The book itself is his treatise on evangelism - personal, business and social. The business elements of the book aren't very deep or profound, and generally are common sense - though gathered and delivered in a very entertaining way.
The topic of evangelism - or emotional, heartfelt "greater meaning" approach to business and life epitomizes the fanatic loyalty of Apple users (Kawasaki's favortite basis and his background), the driving force behind organizations like Greenpeace, and many social and religious institutions. It is the passion intertwined with the market - and Kawasaki tries to explain how and why this phenomenon exists and how to harness it.
As noted above, the author conveys his message in a very entertaining way, with clever "exercises" that get the reader to experience evangelism in action, but after reading the book, it was more entertaining than insightful. Bottom line, an enjoyable read on the what, how and why of evangelism, but not a real profound one.
Book Review: Entertaining look at Evangelism
Summary: 4 Stars
Guy Kawasaki is an engaging author, with witticism, interesting stories, quotes and insights. The book itself is his treatise on evangelism - personal, business and social. The business elements of the book aren't very deep or profound, and generally are common sense - though gathered and delivered in a very entertaining way.
The topic of evangelism - or emotional, heartfelt "greater meaning" approach to business and life epitomizes the fanatic loyalty of Apple users (Kawasaki's favortite basis and his background), the driving force behind organizations like Greenpeace, and many social and religious institutions. It is the passion intertwined with the market - and Kawasaki tries to explain how and why this phenomenon exists and how to harness it.
As noted above, the author conveys his message in a very entertaining way, with clever "exercises" that get the reader to experience evangelism in action, but after reading the book, it was more entertaining than insightful. Bottom line, an enjoyable read on the what, how and why of evangelism, but not a real profound one.
Book Review: Good but over hyped
Summary: 3 Stars
Selling the Dream is an excellent book and so don't mistake what I am about to say. I think Guy, as he points out in his book, had his Macintosh buddies write the first three reviews. While Selling the Dream is a good blueprint on what to sell and what to do in an "In Search of Excellence" way, it lacks "How" factor - as Geofffrey Moore said about Crossing the Chasm -- and I paraphrase - this is WHAT to do and Inside the Tornado was HOW to do it. Selling the Dream needs a part 2 - the HOW.Book Review: Guy Kawasaki Helped Me Sell My Dream
Summary: 4 Stars
Selling The Dream is for people who really want to learn how to launch an idea. Guy Kawaski taught me the importance of surviving first then success follows.
This book provides some excellent foundational principles for how to develop your concept. We have to remember that Macintosh was like the David versus the Goliath when they decided to launch the Mac. Guy was one of the key people behind evangelizing the Mac computer and this book helps you to understand how they approached the process.
GUY HELPED ME DEVELOP MY EVANGELIST DIFFERENTIATING FACTOR
It was Guy who really showed me through the first five chapters the importance of Evangelisim. I consider Guy the Grandfather of Evangelisim and my spiritual Elder brother. What he releases in the first six chapters is the philosophy of Evangelisim or what some might call the Evangelist Creed. In chapter one he deals with defining what Evangelisim is and by the time you get to chapter six you will learn how to implement evangelisim. This is one of the most powerful 94 pages of reading and it doesn't get any better than this.
BOOKS LIKE THIS NEVER GROW OLD...
I think these types of books never grow out of date. Even though the dream was probably launched almost two decades back you need to read this book as a history lesson of how to approach the process of selling your ideas. The book is a easy read and well laid out.
****FOUR & A HALF STARS AND HERE'S WHY...
The only reason why I'm not giving this book five stars is because of the title. Guy should have named this book "THE SPIRIT OF EVANGELISIM". (lol). I know Guy will like my title so I propose if he decides to update the book to also update the title. But this is a great book for Evangelist of Sales, Evangelist of Marketing and Evangelist of Business.