Selling the Dream by Guy Kawasaki Summary and Reviews
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Book Reviews of Selling the Dream
Book Review: Hasn't lost a step
Summary: 5 Stars
I first read this book back in 1998 when I was heavily influenced by Guy's entrepreneurial Rules for Revolutionaries/Kick But campaign. I have since referred to it often for its sheer enthusiasm and many inspirational insights in different areas of business.
12 years later I find myself in charge of Imagination Technologies' developer programme POWERVR Insider - much the same function as Guy had in Apple when he gathered the experiences furnishing the pages of this book. With the professional insights and experiences of my position, I can testify, this book (still) rocks! Like everybody else I would love an updated version, but the old, worn and annotated one, never strays far from my desk - and for good reason: Guy's no-nonsense approach and the timeless principles of evangelism have been the cornerstone of so many, many success stories in my position.
Book Review: If A Journey of 1000 Miles Begins With The First Step:
Summary: 5 Stars
...this book should get you about 150 miles down the road real quick. If you are about to undertake a major project, no matter what, this book will give you some inspiration and encouragement. Again, he speaks in concepts more than laying down a numbered list of steps to follow which is why his ideas will still apply many years from now. This book seems to be written specifically to those in a non-profit organization, but the principles can again (like most of his books) apply to anyone, anywhere, doing any kind of project requiring lots of hard work and who are looking for an edge or will consider using some unconventional thinking. Heck, Im pretty lazy and wasnt really looking for a project to work on, but after reading this book, Im ready to GO FOR IT. Out of my way, Im going to conquer the world now!! (I liked it)Book Review: Inspiring !, Great Stuff !
Summary: 5 Stars
Some of us desire to be more than the others. To be the next Steve Jobs, Bill Gates, etc. This books shows you how to clarify your mind and find a motivating path in our lives. It is a "must" in any book collection.Book Review: Manifesto for Evangelism Marketing
Summary: 5 Stars
This is not a new book. But the ideas are still as fresh today as they were in 1991, when Kawasaki released what many consider to be the evangelism manifesto.Ten years later, some of the company case studies, especially the technology firms, seem dated. Still relevant for today's business leaders and marketers is the message that to make products, companies and ideas successful, you must sell the whole hog - not just the sizzle-by getting people to believe in your product, company, or idea and to share your dream. In the 2001 doom and gloom new-business reality, Kawasaki's ideas about building excitement for your product or service is a ray of hope.
Kawasaki researched and honed his innovative ideas in the 1980s as Apple Computer's chief evangelist and later as the founder of a startup software company. Kawasaki has a distinct sense of humor based primarily on good-natured sarcasm, and this makes the book an entertaining read.
The starting point for any evangelism project is a cause. Case studies on individuals, organizations and companies who have passionately evangelized a cause, including Windham Hill Productions, The Body Shop, and the Mazda manager who internally championed the development of the Miata make up the book's instructive core.
Inside you'll find a blueprint for planning and implementing an evangelism plan of your own. There are practical tips on everything you need to know, including creating a written evangelism plan, raising funds, hiring staff, creating promotion materials, and presenting your cause in public. As the ultimate how-to example, the book includes the original 105-page Macintosh Product Introduction Plan penned by Kawasaki and his Apple colleagues in 1983.
One look at Kawasaki's picture on the book cover - he's dressed in jeans and a blue work shirt sporting a toothy grin - and you could say that Kawasaki helped usher in the casual dress environment so prevalent in today's workplace. You also know that this is not an academic business book. It's more like a handbook version of the bible for evangelists everywhere who want to understand the new model for business success.
Book Review: Recommended for any Entrepreneur
Summary: 5 Stars
This is a great book that helps you learn how to be an "evangelist" for your company. This book is for people with a passion for achieving their dreams and shows you how to use that passion to succeed.