Selling the Dream by Guy Kawasaki Summary and Reviews
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Book Reviews of Selling the Dream
Book Review: Silicon Valley Marketing Hype circa the 80's
Summary: 3 Stars
The concept of evangelism is a bit old school in terms of high tech marketing. People like Guy have made the term "sales" a dirty word, and this fuzzy logic had a negative impact on the the dot.com world where a "great idea" had nothing to do with actual sales. But it's worth it to read this book to get inside the heads of silicon valley circa the 80's, and that is somewhat useful stuff.But the REAL REASON TO BUY THIS BOOK: In the back it has the business plan for the Macintosh circa 1983. This document is a treasure, and makes the book worth every cent.
Book Review: Standard reading
Summary: 4 Stars
If you work in Software or High Tech, you should read this book. Doubly so if you work in marketing or product management.Book Review: The best marketing book for start-ups
Summary: 5 Stars
When someone gave me this book back in the 80s, it changed everything. If you're looking for the best way to put your start-up on the map, for the least amount of money, this is the guide. Way back when Guy Kawasaki was there, Apple was changing the world. Their swagger and their tactics added up to success, and the same techniques work in every project I employ them.Book Review: This is a book I return to again and again
Summary: 5 Stars
Selling the Dream is a handbook for putting evangelism -- your passion for a product or idea -- into action. Kawasaki's blueprint for the beginning evangelist covers everything from how to identify good and bad enemies, how to deliver an effective presentation, to how to find, recruit and train new evangelists. If you ever need to reach out to customers or build a team, you'll find immediate value in this irreverent classic.
Book Review: This is an incredibly insightful marketing handbook!!
Summary: 5 Stars
Mark Twain once said that the
difference between the right word and
almost the right word is the difference
between "lightning and lightning bug".
The same could be said about what
many MBAs think marketing is
compared with the "evangelist's" view
of marketing. The latter gets an incredible
charge from sharing some product or service, from
promoting a cause passionately; the
former is marking time by comparison.
Guy Kawasaki's book is concise, lucid,
amusing, and instructive. This book is
lightheartedly profound and amusedly
serious. It has much to teach not only
intelligent business people, but
everyone who has ever had a passion
to share a dream with others.